Adoption – The Bird :30
Adoption – BBQ :30
Adoption – Camping :30
Adoption – Cheerleader :30
Adoption – Forgotten Lunch :30
Adoption – Handy Dad :30
Adoption – Ice Cream :30
Adoption – Paintball :30
Adoption – Recorded Card :30
Adoption – Sunscreen :30
Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption.
The general market campaign launched in July 2004 with the goal of raising awareness of the significant number of children in this country waiting to be adopted. New PSAs have been developed as an extension of the highly successful initial campaign. These new, heartwarming PSAs illustrate that parents do not need to be perfect to become a parent to a teen from foster care. The PSAs take a look at some of the ordinary situations that parents experience everyday with their children, thus reinforcing the notion that it is these moments that really count. The public service ads end with the tagline, “You don’t have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you.
The PSAs direct audiences to visit www.adoptuskids.org or www.adopte1.org (for information in Spanish) or call 1-888-200-4005 or 1-877-ADOPTE1 (to connect with Spanish-speaking staff) for important, accurate information about the foster care system and the adoption process.
