This fine film attempts to cloak fifties “happy homemaker” stereotyping in the mantle of science. It opens as Janice and Carol, two sisters, try to decide which classes they want to attend next semester. Janice remarks that she wants to take some courses in Home Ec, to which Carol is aghast. “Home Economics?” she scoffs. “Why in the world do you want to take Home Economics?” Janice is not easily dissuaded, and replies “Why? Because that’s something I’m gonna need to KNOW. If I’m gonna be a homemaker the rest of my life, I want to know what I’m doing!”
To confirm her point of view, Janice visits “Miss Jenkins,” her Home Ec teacher, who explains that Home Economics isn’t just baking and sewing; it teaches “the fundamental principals of food buying” and “the psychology of clothing.” “Present-day textiles cannot be judged with confidence just by casual examination,” Miss Jenkins cautions, as we see shots of girls peering through microscopes and stretching cloth swatches on a mechanical rack. If Janice decides not to get married (“at least, not right away” Miss Jenkins chuckles) she can apply her Home Ec training to college courses such as chemistry and bacteriology, or so this film insists.
“Home economics training teaches ways of developing democratic practices within the home,” Miss Jenkins adds, patriotically, but she doesn’t have to say any more to convince Janice. “Anyone who’s going to be married and a homemaker would be foolish NOT to take Home Economics!”
Why Study Home Economics (clip)
Includes sociological research in comments.
Department of Education. Excerpt from the “And Down Will Come Baby” documentary. “And Down Will Come Baby” is a video about the effects of exposure to alcohol and other drugs on the fetus during pregnancy. Creative Commons license: Public Domain
Government campaign targets teenage domestic violence
Teenage boys are being urged not to violently abuse their girlfriends in a new Government campaign.
Abuse in teen relationships (girl)
This powerful Home Office advert, directed by top British director Shane Meadows, aims to challenge the attitudes of teenagers towards violence and abuse in relationships.
Abuse in teen relationships (boy)
This powerful Home Office advert, directed by top British director Shane Meadows, aims to challenge the attitudes of teenagers towards violence and abuse in relationships.
Boys Teen Dating Violence 60 sec PSA
“Just because it isn’t physical doesn’t mean it’s not abuse.”
60 second PSA from seeitandstopit.org about teen dating violence. For boys.
“My boyfriend raped me, but because of my illegal status I’m afraid to report it.”
This PSA was created by the Mexican American Legal Defense and Educational Fund (MALDEF) CREATE! and Domestic Violence Prention Program (DVPP). It was conceived, written and acted by students from Belmont and Miguel Contreras High School in Los Angeles California.
The DVPP is the MALDEF component to the Los Angeles Domestic Violence Collaborative in partnership with the Asian Pacific American Legal Center and the Los Angeles Urban League.
Published on Nov 28, 2012 by AsianDevelopmentBank
Preventing HIV and AIDS in Asia and the Pacific remains a priority for the Asian Development Bank (ADB). Accurate and accessible information is critical for an effective and successful response. Here ADB and UNAIDS highlight the importance of continuing our joint efforts in fighting the disease.
Perversion for Profit is a 1965 propaganda film financed by Charles Keating and narrated by George Putnam. A vehement diatribe against pornography, the film attempts to link explicit portrayals of human sexuality to the subversion of American civilization, and briefly draws a parallel between pornography and the Communist conspiracy. The film is in the public domain, and it has become a popular download from the Prelinger Archives. Perversion for Profit illustrates its claims with still images taken from various soft core pornography magazines of the period, though with some portions of human anatomy obscured by colored rectangles.
To bolster his position, Putnam makes several references to “Dr. Sorokin, the renowned Harvard sociologist”. This individual is Pitirim Sorokin, a Russian-American who founded Harvard’s Sociology department and served as the American Sociological Association’s 55th president.
In an article discussing the Prelinger Archives for the San Francisco Chronicle, Peter L. Stein observes that the film has gained a different sort of utility than its producers intended: …as the parade of girlie magazine covers, men’s physique pictorials and campy S&M leaflets continues, the film betrays a kind of prurience the filmmakers could hardly have intended. What results is a remarkable visual record of midcentury underground literature and sexual appetites, and a gloss on the values of the society that condemned them.
At the time the Chronicle article was written, Perversion was the Archive’s second most popular download, superseded only by Duck and Cover. Ephemeral film scholar Rick Prelinger, founder of the Archive, views the popularity of such films as a sign the “unofficial evidence of everyday life” has become more interesting than “‘official’ documents from Washington or New York”.
In 2004, a Prelinger Archive user going by the pseudonym “Trafalgar” produced a remix, in which short clips from the film are rearranged to make a pro-pornography advocacy video. Trafalgar’s remix, entitled Come Join the Fun!, is available from the Internet Archive’s open-source movie collection. The electronica band 3kStatic sampled audio from the original Perversion film for the title track of their 2005 album Perversion: for Profit.
The Story of Menstruation is a 1946 10-minute animated film produced by Walt Disney Productions in 1946.
It was commissioned by the International Cello-Cotton Company (now Kimberly-Clark) and was shown to approximately 105 million American students in health education classes.
It was one of the first commercially sponsored films to be distributed to high schools. It was distributed with a booklet for teachers and students called Very Personally Yours that featured advertising of the Kotex brand of products, and discouraged the use of tampons, where the market was dominated by the Tampax brand of rivals Procter & Gamble.
The Story of Menstruation is believed to be the first film to use the word vagina in its screenplay. Neither sexuality nor reproduction is mentioned in the film, and an emphasis on sanitation makes it, as Disney historian Jim Korkis has suggested: “a hygienic crisis rather than a maturation event.”
The release this month by a U.S.-non-profit organization of an Internet video denouncing a Ugandan rebel leader is creating a worldwide conversation and shaking up the world of advocacy.
If this film was designed to stimulate thought, it succeeds. We follow the lives of three small town high school buddies; “Gil Ames” who is rich and happy; “Dave Benton” who is poor and doomed; and “Ted Eastwood,” who is middle class and doomed. Gil is sent to an Ivy League school (where he meets “men of his own kind”), returns home wearing a bow tie, and takes over his father’s very profitable business. Dave gets married, has lots of kids, and winds up working in a gas station. Ted wants to be an artist, but he falls in love with “Mary” and becomes a white collar bookkeeper.
Mary, however, wants a man with a bigger bank account, so she dumps Ted, who then decides to move to Manhattan and “make something” of himself. After many years of hard work as an advertising artist and art director, Ted lands a painfully dull white collar job in an advertising agency and gets to play golf with rich men. This is “vertical mobility,” the narrator explains, “particularly characteristic of the United States.” Ted returns home wearing a snappy hat, but Mary has married Gil, and both really don’t want anything to do with him.
This film was produced to explain basic concepts of sociology, but ends up presenting a rather dark view of social class and mobility in America.
Producer: Knickerbocker Productions
Sponsor: McGraw-Hill Book Co., Inc.
Unplanned Pregnancy Prevention – Awkward Times :30
In the United States, fully 7 in 10 pregnancies among unmarried women age 18-29 are described by women themselves as unplanned – one of the highest levels in the developed world.
The consequences of unplanned pregnancy are significant, expensive, and affect not only the young adults themselves, but also their children and families. Consequences include: fewer opportunities for mothers to complete their education or achieve other life goals; more health risks; diminished likelihood of forming committed, mature relationships; lower likelihood of stable families; and a higher likelihood of poverty.
This campaign aims to reduce high rates of unplanned pregnancies among young women (18 -24), by encouraging them to find the best method of birth control for them, and use it more carefully and consistently.
The PSAs let women know there is a birth control method out there for them, and directs them to Bedsider.org, a new comprehensive online and mobile program designed to make birth control easier. Bedsider includes easy ways to explore and compare various birth control methods, videos of real women describing their personal experiences with each method, and birth control and appointment reminders sent by text or email — everything women need to find the best birth control method, stay on it, and use it successfully.
Lazy heroes forget about catastrophes
Save the planet / Dress as Superman
Country: UK
Brand: Protection environnement
Year: 2008
Agency: Escape partners
Director: Thor SEAVARSSON
Domestic Violence Prevention Neighbors 1994
“It is your business.”
Anti-spousal Abuse Ad from 1990s (kid on stairs)
Explicit language and potentially disturbing violence.
Anti-Domestic Violence Public Service Announcements that ran in Canada of a man beating up his female server in a restaurant.
Domestic Violence: Don’t Ignore It
2003 campaign from the charity Refuge. A woman experiences increasingly extreme violence in a restaurant, but no one around her seems to notice …
Domestic Abuse: Messages
Early 2000s PIF from Scotland. A woman encounters constant reminders of her partner’s emotional abuse towards her.
Domestic violence built into wedding vows
Child confronts abusive situation with mirror
Portfolio PSA illustrating the harsh reality of domestic violence
Domestic Violence..It’s not Love
CLC domestic violence PSA with Ed Harris
“If you don’t say anything, how can we help?”
Director : Marc El-Ayari_ _ _Co. Director : Adekiki_ _ _PH : Jakarta Pelangi Productions
Stop domestic violence against women! – Council of Europe
TV spot “Stop domestic violence against women”
It starts with screams but must never end in silence. Statistics show that 12 % to 15 % of women in Europe face violence in the home every day.
The Council of Europe — Europe’s leading human rights organisation – has decided it is time it stopped. It has launched a campaign in its member countries to criminalise domestic violence, ensure support for victims and foster new attitudes.
